History

In the past 100 years, butterfly, as a world-famous national brand, has experienced the vicissitudes of the times and thrived in constant innovation and change. Butterfly sewing machine is not only the memory of a nation, but also the brand of the times. It is an outstanding representative of China's sewing machine, whether in urban or rural areas; No matter in the plain or in the mountains and rivers, she uses her century old quality to shape the synonym of sewing machine. She is butterfly. Butterfly sewing machine can be said to be the pride of China's modern industry and one of the most popular sewing machine brands.

On January 18, 1919, Mr. Shen Yushan, a native of Yuyao, Zhejiang Province, and his friends Mr. Gao Pinzhang and Mr. Zhang Mingsheng, who worked for Singer company in the United States, set up "Xiechang iron car shop" at 174 ~ 178, Muqiao street, Zhengjia, Shanghai (now: Fujian South Road), mainly engaged in the renovation, sales and repair of foreign sewing machines and used sewing machines. On September 26 of the same year, Mr. Shen Yushan operated the shop on his own with 425 yuan silver plate, and added the word "jade record" to the original shop name.

In February 1921, Mr. Shen Yushan and Mr. Zhang Zongye jointly invested 1500 silver yuan and 500 silver yuan respectively to establish "Xiechang iron car machine shop"

In 1922, Xiechang iron car machine shop was renamed as "Xiechang sewing machine company"

In 1926, Xiechang sewing machine company set up a factory at No. 70 Songshan road to make its own industrial straw hat machine.

In 1927, the first trademark "Red Lion" was used in the self-made straw hat sewing machine

In 1940, Xiechang sewing machine Co., Ltd. produced 1580 household sewing machine by using domestic casting case and some self-made parts, and used the trademark of "Golden Lion".

In 1941, Xiechang sewing machine Co., Ltd. was reorganized into "Xiechang sewing machine Co., Ltd." Mr. Shen Yushan was elected as chairman of the board of directors, chairman and general manager by shareholders.

In 1946, Xiechang company decided to redesign the trademark of its products. Xiechang company changed the name of "Golden Lion" brand to "Wudi" brand, which means "Wudi". Marked with English "Butterfly" brand trademark, translated as "Butterfly" means brand. In the same year, Mr. Shen Yushan died at the age of 59.

In 1947, the company changed its name to "Xiechang sewing machine Co., Ltd." in the same year, the company trial produced i5-80 household sewing machine and ja1-1 series sewing machine.

In 1950, Shanghai Xiechang sewing machine factory Co., Ltd. moved to No. 1070, Xujiahui Road (now Zhaojiabang Road). The new factory set up an assembly, shell and parts processing factory.

On January 1, 1956, Xiechang factory completed the public-private joint venture and held a listing ceremony.

In 1966, the trademark of sewing machine was changed from "Wudi " to "Butterfly", the English letter "Butterfly", and the trademark pattern remained unchanged. In the same year, the name and nature of Xiechang sewing machine factory were changed to state-owned Shanghai Dongfanghong sewing machine factory

In 1972, the name of Shanghai Dongfanghong sewing machine factory was changed to Shanghai No.2 sewing machine factory with the endorsement of Shanghai bicycle sewing machine industry company

In 1980, Shanghai Xiechang sewing machine factory negotiated with American Singer company to manufacture 298 multi-functional sewing machines. Although the cooperation was unsuccessful, jh14-1 and 14-2 multi-functional sewing machines were successfully trial manufactured on this basis.

In 1986, the company introduced E and V series electronic multifunctional household sewing machine technology from Italy Nanchi company, and developed JG type electronic light metal multifunctional household sewing machine series. In the same year, JA, FA, JB, JE, JC, Ji, JH, FH, JG series models were successfully trial produced.

In 1988, Shanghai Xiechang sewing machine factory was awarded "national second class enterprise" by the enterprise management Steering Committee of the State Council

In 1992, Shanghai Xiechang sewing machine factory was listed as a large-scale first-class enterprise according to the document No.76 [1992] issued by the central authorities.

In 1993, Shanghai Xiechang sewing machine factory and an Indonesian company concluded a case of trademark infringement of butterfly sewing machine. This lawsuit lasted for eight years and cost 200000 US dollars. Finally, Shanghai Xiechang sewing machine factory won the lawsuit and safeguarded butterfly's legitimate rights and interests in the Indonesian market.

In 1999, the management right of Shanghai Xiechang sewing machine Co., Ltd. was vested in Shanghai Feiren Xiechang sewing machine Co., Ltd.

In June 2001, Shang Gong Co., Ltd. (now: Shang Gong Group Co., ltd. (1)) acquired the registered trademarks of "Butterfly" and "bee" series of Shanghai Feiren Xiechang sewing machine Co., Ltd., with an estimated price of 11.92 million yuan. The transfer price of Shang Gong Co., Ltd. and Shanghai Feiren Xiechang sewing machine Co., Ltd. was 15.1 million yuan, During the same period, Shanghai Light Industry Holding (Group) Co., Ltd. was transferred the equity of Shanghai Butterfly import and Export Co., Ltd. As a result, China's three major sewing machine brands: "Butterfly", "flyingman" and "bee" are gradually under unified management.

In 2010, Shanghai Shang Gong sewing machine Co., Ltd., Shanghai Shanggong import and Export Co., Ltd., Shanghai Shanggong Jiayuan Electromechanical Technology Co., Ltd., and other enterprises of Shang Gong Group Co., Ltd. were merged and reorganized to establish a wholly-owned subsidiary Shanghai Shanggong butterfly sewing machine Co., Ltd, The company is headquartered in Shenbei building, Hongkou District, Shanghai, with a registered capital of 79 million yuan.

 

(1) Note: Shang Gong Group Co., Ltd., formerly known as Shanghai industrial sewing machine factory; It was restructured and listed in September 1993 and renamed Shang Gong Co., Ltd. in August 1997; In February 2005, it merged with Shanghai Shenbei Office Machinery Co., Ltd. and changed its name to Shang Gong Group Co., Ltd. Shang Gong Group Co., Ltd. is a Sino foreign joint-stock enterprise that publicly issues a and B shares in China and is listed on Shanghai Stock Exchange. It is the first listed company in China's sewing machinery industry. Headquartered in Lujiazui, Pudong New Area, Shanghai, the group has more than 30 branches and subsidiaries, including 15 overseas enterprises. Shang Gong Group is mainly engaged in the R & D, production and sales of industrial sewing equipment and household sewing machines. In the sewing machinery industry, it has world-famous high-end brands: Dürkopp Adler, PFAFF, KSL, as well as domestic well-known brands: Shanggong and butterfly.

History